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ifawalacatacas.com have a strategies and planning division where we discuss how to grow your business with modern trends. We analysis and take decision with actuarial data calculation with proper marketing survey for your company quality products and services for clients and customer . those have a better results to your company developments.
Brings you the most results from the least amount of risk and effort.Growth strategies resemble a kind of ladder, where lower-level rungs present less risk but maybe less quick-growth impact. The bottom line for small businesses, especially start-ups, is to focus on those strategies that are at the lowest rungs of the ladder and then gradually move your way up as needed. As you go about developing your growth strategy, you should first consider the lower rungs of what are known as Intensive Growth Strategies. Each new rung brings more opportunities for fast growth, but also more risk. They are:
Market Penetration The least risky growth strategy for any business is to simply sell more of its current product to its current customers—a strategy perfected by large consumer goods companies
Market Development The next rung up the ladder is to devise a way to sell more of your current product to an adjacent market
Alternative Channels This growth strategy involves pursuing customers in a different way Using the Internet as a means for your customers to access your products or services in a new way, such as by adopting a rental model or software as a service, is another Alternative Channel strategy.
Product Development A classic strategy, it involves developing new products to sell to your existing customers as well as to new ones. If you have a choice, you would ideally like to sell your new products to existing customers. That's because selling products to your existing customers is far less risky than "having to learn a new product and market at the same time,
New Products for New Customers. Sometimes, market conditions dictate that you must create new products for new customers, as Polaris, the recreational vehicle manufacturer in Minneapolis found out. For years, the company produced only snowmobiles. Then, after several mild winters, the company was in dire straits. Fortunately, it developed a wildly-successful series of four-wheel all-terrain vehicles, opening up an entirely new market.
Development business growth:
- Horizontal growth
- Forward growth
- Backward growth
the potential to drive the most amount of growth to your business and profit to your bottom line.
In order to achieve this you must also be prepared to stop faffing around with other business development things that you think you should be doing, that actually add little or no value.
For example, the business I was working with recently, as part of an exercise to map the entire client journey, a massive discussion developed in the pre-sales group around the marketing activities they currently do, or think that they should do better, or more of.
Meanwhile the group mapping the post-sale journey realised just how many opportunities they were missing to further penetrate other areas of their blue-chip clients through better long-term relationship building and structured account management.
The outcome was they identified the 12 key game-changing clients, all of which they already have some form of relationship with, that they should solely focus on to generate new work and higher sales order value.
This single activity completely outranked some of the other lead generation activities, which in this case was pre-sale, such as building a greater presence on social media or some of the advertising campaigns and exhibitions they had previously attended.
With this in mind, here are five steps to developing a company-wide ruthless sales focus:
- Map out your client journey, pre and post-sale. Understand what you do currently.
- Brainstorm how that could be refined to reduce cost of sale and increase client satisfaction
- Once you have identified your most profitable sales process, think about how this integrates with your marketing to attract and gain return sales value of your ideal client . Think about your target customer.
- Decide on the singularly key sales activity that if consistently applied in your business for the next 90 days, would lead to a step change your organisation's growth
- Assign resource and refine your process to include this activity and monitor it on an ongoing basis. For example, add it as a recurring agenda point to your regular sales meetings.
Ensure everyone understands the importance this activity has over others. If needs be, encourage them to complete a time and motion study where they record their exact activity at short intervals throughout their working week so they clearly see where they spend their time, what is stealing their time and what should gain more of their attention to ensure they are giving this priority the proper amount of attention.
Business success doesn't come about in one day following one 'right' action, it comes from a group of highly focused, highly committed people doing a lot of smaller growth building activities on a consistent basis over a sustained period of time.
Developments Company Rules
- Marketing & Business Development Strategy
- Outline Enhancing Public Image
- Enhancing Public Image
- Website Application
- Marketing MaterialsCreate compelling, impactful marketing materials
- Photos Work with a photographer to get professional shots of the following for use on website and in marketing materials
Branding utilize marking & branding standardization methodologies to ensure amore professional / unified look, to include:• Improve the company email signature block and ensure use by all employees. Issues include: - No website address included - Blurry / pixelated image
Office ensure office represents the company well to current and potentialclients, to include:• Reception area should have marketing materials and business cards attractively displayed and available as takeaways for visitors.
Market research and analysis.
Media digital tech.
Clients good relations.